SEO Defined And Explained

SEO (short for Search engine optimization), involves affecting and/or increasing a web page or a web site visibility in search engines’ unpaid results. These unpaid results are at times referred to as earned, organic or natural results. Web page owners adapt SEO strategies so as to direct and increase the amount of traffic towards their web sites. It also makes their websites more user friendly. Generally, the higher ranked your web page is on a search engine’s results, and the more frequent the web page makes its appearance in the results of search engines, the more visitors your site will receive. The most used and preferred search engine by internet users are Google, Bing and Yahoo. Search engine optimization may be off-page optimization or on-page optimization. On-page involves working on your individual site while off-page requires the creation of backlinks to another site or sites pointing to your site.

Search engine optimization targets different search kinds. Examples are academic search, video search, local search and image search among others. SEO is an internet marketing strategy and it considers aspects such as the preferred search engines by internet users, the keywords which users type in search engines or the actual search terms, what people search for and basically how search engines operate or work. Optimization web pages may involve the removal of barriers and obstacles to the search engines’ indexing activities, HTML and its associated coding so as to increase its specific keywords relevance and editing a web page’s contents. Another SEO tactic very popular is increasing the number of inbound links or backlinks.

Types of Search engine optimization techniques.

SEO is divided into two major techniques which are:

-White Hat SEO.

This type utilizes methods and techniques that help in improving a website’s search engine rankings. These methods and techniques do not run afoul or against the terms and conditions of search engines, mainly Google. Some of these techniques include website HTML restructuring and optimization, manual outreach and research and development of high quality content. A web page that adopts this strategy expects gradual, steady but long lasting growth in rankings or quick and unpredictable short growth rankings. Since the White SEO strategy is in line with the terms and conditions of most search engines, it is the one that web page owners are highly encouraged to adopt.

-Black Hat SEO.

This strategy focuses and exploits the search engine’s algorithms weaknesses to obtain and acquire high and top rankings in search results. Such techniques and methods run afoul and directly conflict the search engine guidelines. Some of the most common adopted black hat SEO techniques include hidden links, hidden text, keyword stuffing and cloaking and the use of spam links. 

In the end, there really is no 'wrong’ or 'right’ ways of doing search engine optimization. However, those users who are shopping for SEO are advised to always be aware of the different approaches and types so that they can know and be in a position to understand the risk levels that they may come across. Optimization of a web page makes it busy and active as well as a favorite among search engines. Alfred Roy a Connecticut SEO expert will be able to help your website rise to the top of the search engines.